I get this question all the time “How do you keep track of what’s happening in social media?” The thing is, if I spent all day reading up on the endless possibilities and tips and “best practices” on social… I wouldn’t have time to implement any of them. So, here’s my strategy on staying current so that I can create effective strategies:
Subscribing to useful newsletters is a great way to have digital strategy news spoonfed to you, I like to read these as a productive excuse to not get out of bed in the morning, on the stationary bicycle, on the bus, or on the toilet (sorry if that’s TMI.)
- SocialCode’s The Daily Code: social advertising insights, delivered to your inbox on a daily basis
- Glossy: this is digiday’s site dedicated to how technology is modernizing the fashion and luxury industries.
- AdWeek’s SocialTimes: SocialTimes covers a lot of partnerships, promotions, and updates.
- MediaBistro: I enjoy both MediaBistro’s “Morning Media Newsfeed,” their “Social Media Newsfeed,” and “Revolving Door Newsletter.” As you can imagine, “Morning Media Newsfeed” covers general events in pop culture, news, politics, sports, etc., and the “Social Media Newsfeed” covers the latest in social media… the “Revolving Door Newsletter” may or not be your “thing.” I enjoy it 1) because I’m nosy, and 2) it gives some insight in to company’s structure, interesting career trajectories, and also where companies are heading. For example, when ESPN hires someone with a video production background… the implication is that ESPN is building out more content divisions… that type of thing. It’s my crystal ball more than anything. This link may prompt you to sign up for MediaBistro before you can subscribe, they also have an assortment of great newsletters specific to agencies, DC, New York, book publishing, PR, and TV.
- Clover: Ok, so Clover is technically for teenage girls… I’m no longer that. However, I feel like this gives a bit of insight in to what teenage girls (presumably) are interested in. Clover is founded by former magazine editors Liza Darwin and Casey Lewis (Darwin: Nylon and Sweet, Lewis: Teen Vogue). Read more about the letter’s launch/origins on WWD here. The letter highlights young female creators, politics, and recently introduced a poetry series. Clover warms my heart because it reminds me of a digital Sassy, while simultaneously giving me insight in to a world that’s just a few years out of my reach.
I keep a Twitter list of digital marketing sources I find really helpful: https://twitter.com/lynaecook/lists/digital-strategy. This list is kept pretty slim (I’ve removed a few accounts that tweet too much, or tweet content that’s already getting a lot of coverage so that this feed isn’t redundant). Within this list is Digiday, Digiday’s Glossy, AdWeek, SimplyMeasure, and Union Metrics for right now (June 2016). You’ll notice some repeats from the newsletter list above, and that’s intentional🙂
There are a few brands that regularly stand out in social innovation that I pay close attention to: Burberry, General Electric, IBM, Nike and Vice. Do some googling of “Burberry social media campaign” or “IBM tumblr” and you’ll see what I mean. You might also be in to this list of my favorite Tumblrs I made awhile back… they’re still pretty good (IBM & Nike are on this list).